About Us

Welcome to the wonderful world of Dr Zigs

I’m Paola Dyboski, Founder & CEO of Dr Zigs.

I founded Dr Zigs in 2011, and what began as a kitchen-table experiment has grown into an award-winning independent toy business creating some of the world’s best giant bubbles.

Our speciality is giant bubble toys made differently: with a focus on sustainability, plant-based ingredients, low-plastic design and products made for serious, enormous, joyful bubbles.

It all started with Zen

The name Dr Zigs comes from my youngest child, Zen, who was known as Ziggy when the company began.

As a toddler, Zen adored bubbles and would dissolve into extraordinary fits of giggles whenever they appeared. I became fascinated by them too — experimenting, making bubble mixes and trying to work out how to create bigger and better bubbles.

That curiosity eventually became Dr Zigs.

Fifteen years later, we design, develop and manufacture our own bubble products and sell them internationally, while continuing to question how toys can be made more responsibly.

A business built around doing things differently

My own route into toys has been anything but conventional.

I grew up in Italy and have worked as an artist, professional sailor, boat builder, marine conservationist, researcher and entrepreneur. That mixture of creativity, science, making things and environmentalism has shaped Dr Zigs from the beginning.

Sustainability has never been an add-on for us. We have continually worked to reduce plastic, rethink materials and formulations, and develop increasingly sustainable ways of making extraordinary bubbles.

Today, our giant-bubble mix is made using sustainably sourced, plant-based surfactants, and innovation remains at the heart of what we do.

Changing the world, one bubble at a time

Dr Zigs has always believed that business should be capable of doing good too.

That belief gave rise to Bubbles Not Bombs, which began as a Dr Zigs initiative and became an independent NGO in 2026, bringing bubbles, play and moments of childhood to children affected by war and displacement.

It is also why we continue to support environmental and social causes through the business.

Along the way, Dr Zigs has won awards, worked with universities and researchers, exported internationally and broken two Guinness World Records for giant bubbles.

But the thing that still matters most is remarkably simple:

making people happy with bubbles.

We hope you’ll join us.

Bubble love,

Paola Dyboski
Founder & CEO, Dr Zigs
Founder, Bubbles Not Bombs