Our Ethics

Extraordinary bubbles. Uncompromising principles.

At Dr Zigs, we believe that children's joy matters, our planet matters, and every child deserves to grow up in peace. We are an independent toy business committed to thoughtful materials, responsible choices and speaking up for children's rights.

Our bubbles and the environment

Our giant bubble mix uses sustainably sourced, plant-based surfactants — the ingredients that help bubbles form. We work to minimise unnecessary plastic in our toys and packaging, choosing materials such as wood, cotton and bamboo where suitable. See our sustainability commitments for more information about our approach and our ongoing efforts to improve.

We stand with children affected by war

Dr Zigs has long used the joy of bubbles to support children in difficult circumstances. We speak out for children's rights, including for Palestinian children, and oppose the harm war and displacement cause to children everywhere. We believe children should be protected, heard and free to play.

Bubbles Not Bombs

Our founder also established Bubbles Not Bombs, an independent UK community interest company dedicated to bringing play and moments of childhood to children affected by war and displacement. Find out more about the work and ways to support it on our Bubbles Not Bombs page.

Business with purpose

Ethical business is not just an ingredient claim. It means considering who makes our products, what materials we use, and how we use our voice. We welcome questions about our products, environmental information and humanitarian commitments.

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